Ecommerce Essentials Azimuth Interactive
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Table of Contents
Chapter 1: The Revolution Is Just Beginning
Chapter 2: E-commerce Business Models and Concepts
Chapter 3: E-commerce Infrastructure: The Internet, Web, and Mobile Platform
Chapter 4: Building an E-commerce Presence: Websites, Mobile Sites, and Apps
Chapter 5: Online Security and Payment Systems
Chapter 6: E-commerce Marketing and Advertising Concepts
Chapter 7: Social, Mobile, and Local Marketing
Chapter 8: Ethical, Social, and Political Issues in E-commerce
Chapter 9: Online Retail and Services
Chapter 10: Online Content and Media
Chapter 11: Social Networks, Auctions, and Portals
Chapter 12: B2B E-commerce: Supply Chain Management and Collaborative Commerce

Chapter 12

B2B E-commerce: Supply Chain Management and Collaborative Commerce

Projects and Exercises

Project 1: Debating the Future of B2B

Refer to Figure 12.2 on page 780, which depicts the projected growth of B2B commerce for the period 2011–2021. Next, prepare written arguments for the pro or con side of a debate on the following topic: “Electronic Marketplaces Will Grow to Dominate B2B Commerce in the Next Five Years.” You may present your arguments either in essay or presentation form. Your arguments should include both an opening statement and a clear conclusion.

Project 2: Oracle Success Stories

Visit Oracle and find out what kind of software Oracle offers for supply chain management. Then, go to its Oracle Customers page. Choose a customer and present a report to your class that explains how the customer you chose improved its business by using Oracle software. Illustrate the success story with a chart.

Project 3: Grainger vs. Gotopaper

Carefully examine Grainger.com, a horizontal e-distributor, and Go2paper.com, a vertical net market place serving a single industry (paper). Create a presentation that compares and contrasts the way these organizations present themselves on the Web. At Go2paper.com read the description of how to buy and sell paper. Address how the approaches differ and what relationship the differences have to the goals of each site.